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Black Women Deserve Better Health

“Black women exercise the least, face twice the risk of preventable inactivity-related health conditions and are less likely to survive them. Let’s re-write this narrative.”

BRAND & CORPORATE

Project based strategic consulting to unlock more meaningful communications for the breadth of audiences you want to serve, increase your revenue and realise your CSR goals.

1:1 ACCOUNTABILITY COACHING

A bespoke approach to fitness programming for women of colour, where I work with you to identify your challenges, understand your needs and design your fitness programme with ongoing support to keep you on track.

GROUP WORKSHOPS

Tailored group sessions on the impact of fitness on wellbeing, productivity and performance.

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Meet the Founder, Syreeta Fonso

Syreeta Fonso is a communications powerhouse, certified PT and an everyday athlete. She launched The Black Body Hub to promote physical activity for, and to, women of colour, bridging the gap between sporting excellence and overall health.

 

Syreeta’s hope is that, through working with her, brands and businesses benefit from a broader, more representative customer base, while hospital admissions decline and Black women’s lives improve.

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Previously worked with:

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What People Are Saying

Ashley, Corporate Relationship Manager

"Syreeta has a clear natural ability when it comes to creating powerful comms that tell a story, particularly when it comes to engaging those who are less active"

Chris, Managing Director

“Professional and gets to the heart of the matter …Syreeta’s thoroughness helped us negotiate challenging situations with the minimum of difficulty”

Juliana, Editor & Chief Creative Director

“An exceptional communications executive …you can’t go wrong with this one”

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Contact us

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Syreeta's Story

“Be an everyday athlete. Your body is the only place you have to live.”

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Syreeta excels as a dynamic communicator, a certified fitness trainer and an everyday athlete. With more than two decades of brand communications experience, Syreeta has held Director-level roles at leading fitness and media brands including Zumba, UK Active, CNN and MTV.

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Of Caribbean heritage, born and educated in Australia, Syreeta’s unique background enriches her perspective. When she moved from Sydney to a more diverse London, Syreeta noticed the lack of representation of women of colour in fitness spaces. She’s committed to changing that.

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Syreeta’s focus is on the difficult reality that statistically, the majority of Black women fall short of the recommended daily physical activity requirements, lagging behind all demographics. 

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She collaborates with fitness & lifestyle brands and corporates, harnessing the power of diversity to connect audiences worldwide, driving brand enhancement and expanding commercial opportunity for her clients.

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Syreeta also works with women of colour through her 1:1 accountability coaching service. Her sole aim is to improve the health outcomes of Black women through physical activity and to see her two young Black daughters embrace the freedom and joy of becoming lifelong everyday athletes.
 

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