"Turn wellbeing into your unfair advantage — in life, business, and beyond."
Hi
I'M
SYREETA
Speaker, strategist, wellness advocate and everyday athlete.
I'm so glad you found me! I help brands, business leaders and individuals treat health & fitness not as a perk, but as performance strategy.
Backed by global media expertise and lived experience, I unlock purpose, profit, and progress through wellbeing done right. On stage or in the boardroom, I deliver bold, actionable insights that move ALL people — and systems - forward.
Because when wellbeing leads, everything shifts.
Meet the Founder, Syreeta Fonso
I’m Syreeta — a strategic communicator, wellness advocate, and former global brand leader with two decades of experience at the intersection of media, movement, and brand.
With a career spanning high-level roles at Zumba, UK Active, CNN, and MTV, I bring deep expertise in shaping narratives that influence audiences and drive business growth. I understand how to craft stories that resonate - and how to shift systems that don't.
Born and educated in Australia to parents of Caribbean heritage and now based in London, my perspective is rooted in global insight and lived experience. At The Black Body Hub, I combine evidence-based strategy with lived experience to address one of the UK’s most persistent public health gaps: the disproportionate impact of physical inactivity and health inequality among underrepresented communities.
My work cuts across brand storytelling, executive advisory, research, and advocacy — helping companies reimagine wellness as an embedded business priority, not a bolt-on benefit. This isn’t about fitness fads. It’s about reimagining who gets to be well — and ensuring the answer is everyone. I equip teams to activate wellness as a lever for belonging and performance — aligning brand purpose with lasting impact.
Whether I’m speaking on your stage, advising your leadership team, or joining your podcast, I deliver bold, actionable perspectives that move people, brand and business — forward.
COMMUNICATIONS & BRAND STRATEGY
Work with me to build your narrative
I help brands & businesses craft clear, compelling narratives that connect with purpose and drive impact. From messaging to media, I align strategy with story to build influence, trust, and long-term value.
SPEAKING ENGAGEMENTS
Bring the conversation to your stage or podcast
I deliver powerful, purpose-driven talks that challenge conventional thinking and spark real change. Whether on stage, in the boardroom, or via your digital channels, I share bold insights that move people — and systems —forward.
What People Are Saying
Ashley, Corporate Relationship Manager
"Syreeta has a clear natural ability when it comes to creating powerful comms that tell a story, particularly when it comes to engaging those who are less active"
Juliana, Editor & Chief Creative Director
“An exceptional communications executive …you can’t go wrong with this one”
