SPORT & HUMAN PERFORMANCE PRACTITIONER
MSc SPORTS PSYCHOLOGY
Human Performance & Athlete Transition, Rewritten
For Pressure, Identity, and What Comes Next.
I help athletes, brands, and leaders treat the psychology of performance as seriously as the physical side — in competition, under pressure, and in the transition beyond it.
"Whether you're stepping onto the field, the stage, or into life after sport — the psychology is the same: pressure, identity, and what happens next."
Hi
I'M
SYREETA
Sport & Human Performance Practitioner, strategist, and lifelong athlete.
I'm so glad you're here. My work sits at the intersection of psychology, performance, and story — helping athletes, brands, and leaders understand what's really happening under pressure, and what comes after it.
My Story
With a career spanning high-level roles at CNN, MTV, Zumba, and UK Active, I've spent twenty years learning how to shape narratives that move people — and now I apply that same instinct to the psychology of performance itself.
Born in Australia to parents of Caribbean heritage and now based in the UK, my perspective is rooted in global insight and lived experience. I currently lead the RAIN Lab at RAIN Wellbeing, directing the science and brand guardianship behind the luxury wellness brand. Alongside this, I work directly with athletes through my own practice, on the psychology of pressure, identity, and performance.
Through Full Stride — my consultancy supporting Black and minority ethnic athletes through life after sport — and my ongoing series applying sports psychology to everyday performance and mental health, the work is simple: make the mind behind performance make sense.
What I Do
SPEAKING
Speaking & Media
Keynotes on performance psychology and performing under pressure — for stages, boardrooms, and podcasts.
CONSULTING
Brand & Comms Strategy
Two decades of media expertise applied to narratives that connect performance, purpose, and audience.
ATHLETES
1:1 Practitioner Work
Direct 1:1 work drawing on sports psychology — pressure, confidence, and competition.
CONSULTANCY
Full Stride
Supporting Black and minority ethnic athletes through life after sport — identity, purpose, and what's next.
COMING SOON
FULL STRIDE
Life After Elite Sport, Done Differently
A transition framework built specifically for Black and minority ethnic athletes navigating life after sport — addressing the identity crisis, purpose, and practical questions that generic athlete transition support often overlooks.
8 Weeks
PROGRAMME LENGTH
6-8
ATHLETES, FIRST COHORT
FREE
PILOT COHORT
01
Apply
A short application to confirm fit — open to athletes within roughly two years of retiring, or recently retired.
02
The Programme
Eight weeks combining small-group sessions with one individual session built around your situation.
03
A Real Plan
Every athlete leaves with a concrete personal plan for what's next — not just a conversation.
What People Are Saying
Ashley, Corporate Relationship Manager
"Syreeta has a clear natural ability when it comes to creating powerful comms that tell a story, particularly when it comes to engaging athletes"
Chris, Managing Director
“Professional and gets to the heart of the matter …Syreeta’s thoroughness helped us negotiate challenging situations with the minimum of difficulty”
Juliana, Editor & Chief Creative Director
“An exceptional communications executive …you can’t go wrong with this one”
Let's talk performance, partnership, or the pilot.
Speaking, strategy, practitioner work, or Full Stride — I'd love to hear from you.
The Series
